EVENT MARKETING SPONSORSHIP AND ADVERTISING

RaceMGR is the first ever Event Based Social Networking platform designed specifically for marketing and promoting competitive sporting events. What's an Event Based Social Network you ask? It's the latest Digital Event Technology coupled with powerful Social Networking features together on an enterprise level cloud platform designed to revolutionize how organizations engage with their audience.
 
A WHOLE NEW REVENUE STREAM
Gain access to the fastest growing segment of the global advertising market! Getting your events online opens the door to internet advertisers who spend billions of dollars with the best engagement solutions. RaceMGR live event features drive online traffic from your fans, spectators, and participants directly to your sponsors, advertisers, and your bottom line. 
RaceMGR Cloud™ GENERATE ONLINE TRAFFIC FOR YOUR ORGANIZATION
 
With RaceMGR Cloud™ your Live Race Day opens up a whole new revenue stream, and where not talking just a page view and bounce either! Your Live-Paddock™ feeds keep your audience engaged leading up to, during, and post event generating millions of engagement paths each year. Use Video, Logos, Links, and @Mentions, and competition inspired #Hashtags with mobile notification to keep your audience engaged and generating online traffic for your sponsors and advertisers. 
    
 
THE LATEST DIGITAL EVENT TECHNOLOGY
With RaceMGR Cloud™ your event pages aren't just a title with a flyer attached, we give your fans what they need to be fans.
  • Advanced Event Pages - Everything fans need to become fans
  • Live-Paddock™ Event Feeds - Twitter like streams for each event, custom race inspired #Hashtags and @Mentions to promote competitors and sponsors 
  • Live Digital Event Program - Your fans don't need a printed program with RaceMGR they are live 24/7 on their mobile devices
  • Competitor Profiles - Bio, Sponsors logos and links, My Garage, Upcoming events, Race results, Fans, Rivals, Friends, Posts and more
  • Fan Profiles- Bio, Upcoming events, Competitors they follow Images and video
  • Sponsor and Advertiser - logos with links to their web site, YouTube/Vimeo video advertisements, 
  • Google map and directions - With just one click your audience can quickly get directions
  • Event pictures and video - What makes events exciting? Both competitors and fans can add media to your event pages
  • Calendars and Attendance Tracking - Both competitors and fans can add your events to their calendar offering and instant view of attendance  
  • Online Registration and eCommerce store - RaceMGR will connect seamlessly with your existing registration solution or use our optional full service
SOCIAL NETWORKING FEATURES TO KEEP THEM ENGAGED
Club Cloud™ features powerful social media integration to drive engagement between your fans, competitors, and sponsors 
  • Club Messaging - Bulk message every member of your organization at once with full html email and attachments  
  • Message - Every user has their own private inbox with private messaging and mobile notification
  • Post - Messages, images, or video's to event pages and personal profiles 
  • Connect - with every other club member whether they are a fan or competitor, friend or rival
  • Follow - lets fans follow their favorite competitors and receive notifications when they add an event to their calendar or post new content
  • Share - posts between events and profiles
 
 

PARTICIPANT ENGAGEMENT

Your participants are a key ingredient to your overall entertainment package, and we make it easy for them to engage your audience and promote all of their racing.   

PARTICIPANT SPONSORS

Even your participants can promote their sponsors in ways they have never done before. Live-Paddock™ Starting Grids and Live Digital Event Programs feature your participants and their sponsors in each of your competition classes or can be searched just by their racing number.  

SUPPORT FOR THE LATEST ADVERTISING TRENDS

Sponsorship is one of the most important parts of any event. Today's sponsors want more than a few banners at the venue and logos on your printed material. They want to engage your audience before, during, and long after they walk through the gate. RaceMGR's live event technology gives competitive sports organizations the medium to attract a whole new level of sponsorship with their existing digital marketing campaigns.
 

EVENT CONTINGENCY

Attract more Attendance and Sponsorship with Event Contingency. One of the most powerful marketing tools in any form of racing has always been race contingency. Racers want to win, and they want to get recognition and reward for their efforts. There is no better way than by sweetening the pot with the products and services your sponsors sell. RaceMGR's event contingency software enables you to add contingency to any of your events from any of your sponsors! Contingency can be added to any class and finish position through either discounted value (15% OFF) or dollar value ($100 OFF) for a wide range of products and services.

  • Drive Sales to your Sponsors
  • Increase Club Revenue From Contingency Sales
  • Reduce The Cost Of Racing For Members
  • Attract New Members 
 

THE MOST EFFECTIVE RACE DAY MARKETING PLATFORM EVER

A recent study by the Freeman Event Marketing Institute suggests Twitter to be the most effective event day social media platform. But that was until now! 
 
 
COMPETITIVE SPORTS
RaceMGR supports practically any finish line sport. Engage your audience and keep your participants informed before, during and post. Exceptional for large paddock/staging/pit areas, limited venue visibility, high number of participants, spectators, and online fans.    
 

    Auto       Snowcross           Ski        Marathon         Mountain            Motocross

Drag Racing        Poker Runs         BMX                 Road Racing       Enduro     R/C         

   ATV         Plane            Mud         Pulling          Cycle        Truck        Kart     Regatta