Event Marketing and Promotion

 
YOUR COMPLETE ONLINE ENTERTAINMENT PACKAGE

RaceMGR is the first ever Event Based Social Networking platform designed specifically for marketing and promoting competitive sporting events. What's an Event Based Social Network you ask? It's the latest Digital Event Technology coupled with powerful Social Networking features together on an enterprise level cloud platform designed to revolutionize how organizations engage with their audience. 

      

BRING YOUR EVENTS ONLINE WITH RaceMGR Cloud™ 
 

RaceMGR Cloud™ was specifically designed to help competitive sport organizers engage more fans, access global sponsorship and advertising, and attract new participation.

LOW COST HIGH ROI

RaceMGR Cloud™ is affordable for any size organization. In fact putting your events in the cloud and providing access to a global audience opens the door for incredible return on investment. Global sponsorship, advertising, fan memberships or access fees, and increased competitor memberships give you access to the $170B currently spent on internet advertising.

 
THE LATEST DIGITAL EVENT TECHNOLOGY
With RaceMGR Cloud™ your event pages aren't just a title with a flyer attached, we give your fans what they need to be fans.
  • Advanced Event Pages - Everything fans need to become fans
  • Live-Paddock™ Event Feeds - Twitter like streams for each event, custom race inspired #Hashtags and @Mentions to promote competitors and sponsors 
  • Live Spectator Event Program - Your fans don't need a printed program with RaceMGR they are live 24/7 on their mobile devices
  • Competitor Profiles - Bio, Sponsors logos and links, My Garage, Upcoming events, Race results, Fans, Rivals, Friends, Posts and more
  • Fan Profiles- Bio, Upcoming events, Competitors they follow Images and video
  • Sponsor and Advertiser - logos with links to their web site, YouTube/Vimeo video advertisements, 
  • Google map and directions - With just one click your audience can quickly get directions
  • Event pictures and video - What makes events exciting? Both competitors and fans can add media to your event pages
  • Calendars and Attendance Tracking - Both competitors and fans can add your events to their calendar offering and instant view of attendance  
  • Online Registration and eCommerce store - RaceMGR will connect seamlessly with your existing registration solution or use our optional full service

STATE OF THE ART FEATURES

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Live Spectator Programs Give Fans Instant Access To Competitors 

SOCIAL NETWORKING FEATURES TO KEEP THEM ENGAGED
Club Cloud™ features powerful social media integration to drive engagement between your fans, competitors, and sponsors 
  • Club Messaging - Bulk message every member of your organization at once with full html email and attachments  
  • Message - Every user has their own private inbox with private messaging and mobile notification
  • Post - Messages, images, or video's to event pages and personal profiles 
  • Connect - with every other club member whether they are a fan or competitor, friend or rival
  • Follow - lets fans follow their favorite competitors and receive notifications when they add an event to their calendar or post new content
  • Share - posts between events and profiles
 
 
SPONSOR ADVERTISING & PROMOTION TO GROW YOUR REVENUE
Sponsorship is one of the most important parts of any event. Today's sponsors want more than a few banners at the venue and logos on your printed material. They want to engage your audience before, during, and long after they walk through the gate. RaceMGR's live event technology gives competitive sports organizations the medium to attract a whole new level of sponsorship with their existing digital marketing campaigns.
 

EVENT CONTINGENCY

Attract more Attendance and Sponsorship with Event Contingency. One of the most powerful marketing tools in any form of racing has always been race contingency. Racers want to win, and they want to get recognition and reward for their efforts. There is no better way than by sweetening the pot with the products and services your sponsors sell. RaceMGR's event contingency software enables you to add contingency to any of your events from any of your sponsors! Contingency can be added to any class and finish position through either discounted value (15% OFF) or dollar value ($100 OFF) for a wide range of products and services.

  • Drive Sales to your Sponsors
  • Increase Club Revenue From Contingency Sales
  • Reduce The Cost Of Racing For Members
  • Attract New Members 
 
 
THE MOST EFFECTIVE RACE DAY MARKETING PLATFORM EVER
A recent study by the Freeman Event Marketing Institute suggests Twitter to be the most effective event day social media platform. But that was until now! 
 
 
RaceMGR has significant advantages over social media platforms for marketing competitive sports 
  • Event Based Social Networks are built around events vs people or business
  • Twitter/Facebook Type feeds on Event pages vs People or Business type feeds
  • Competition specific #Hashtags and @Mentions
  • Event Specific content vs People specific content
  • Controlled advertising, pricing and revenue
  • Competitor and fan profiles vs people or business profiles
  • Event Specific Sponsors
  • Controlled access
 
COMPETITIVE SPORTS
RaceMGR supports practically any finish line sport. Engage your audience and keep your participants informed before, during and post. Exceptional for large paddock/staging/pit areas, limited venue visibility, high number of participants, spectators, and online fans.    
 

    Auto       Snowcross           Ski        Marathon         Mountain            Motocross

Drag Racing        Poker Runs         BMX                 Road Racing       Enduro     R/C         

   ATV         Plane            Mud         Pulling          Cycle        Truck        Kart     Regatta

 
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